Compliance - agree with group externally, temporary
Identification - behaviour changes with group
Internalisation - personal opinions genuinely change
Informational Social Influence
Look to majority for guidance as we want to be correct, leading to internalisation
Normative Social Influence
Wants to appear normal, goes with the crowd, leads to compliance
(+) A03: Asch (1951)
Unambiguous line length test showed 32% gave incorrect answers, answered wrong to avoid rejection, supporting NSI
(+) A03: Jenness (1932)
Beans in a jar experiment, asked to give a guess individually, then discuss their guesses, then make a second guess; second answer was closer to group decision, supporting ISI (Women conformed more)
(-) A03: Locus of Control
People are able to resist conformity due to their locus of control
