Social Change

Cards (8)

  • Social Change
    Changing views of society through minority influence via the snowball effect
  • Social Cryptoamnesia
    Refusing to admit they had the unpopular old view, no credit to minority influence
  • Group Membership
    More likely to change views due to a member of an ingroup that we belong to
  • Governments
    Governments perform social change quickly by using law enforcement through legitimacy of authority
  • (+) A03: Clark + Maass (1988)

    Heterosexual minority groups were able to change opinions of heterosexual majority on gay rights, compared to a homosexual minority group, supporting group membership
  • (+/-) A03: Social/Economic Implications
    Using members of groups to drive social change on issues such as knife crime, hate speech and discrimination; but may have negative connotations with identifying with minorities e.g. "tree hugger"
  • (+) A03: Government Laws
    Smoking laws have changed social views on smoking due to legal changes and fines
  • (-) A03: Bashir (2013)

    Found that people resist social change despite agreeing with the change to avoid negative stereotypes