Changing views of society through minority influence via the snowball effect
Social Cryptoamnesia
Refusing to admit they had the unpopular old view, no credit to minority influence
Group Membership
More likely to change views due to a member of an ingroup that we belong to
Governments
Governments perform social change quickly by using law enforcement through legitimacy of authority
(+) A03: Clark + Maass (1988)
Heterosexual minority groups were able to change opinions of heterosexual majority on gay rights, compared to a homosexual minority group, supporting group membership
(+/-) A03: Social/Economic Implications
Using members of groups to drive social change on issues such as knife crime, hate speech and discrimination; but may have negative connotations with identifying with minorities e.g. "tree hugger"
(+) A03: Government Laws
Smoking laws have changed social views on smoking due to legal changes and fines
(-) A03: Bashir (2013)
Found that people resist social change despite agreeing with the change to avoid negative stereotypes
