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Cognitive psychology
Multi-store Model
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Created by
Emily Carrivick
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Cards (21)
Iconic
: A visual
stimulus
that is processed by the visual system
without
the need for conscious
awareness
Echoic
: hearing
Encoding
: The process of
converting
information into a form that can be stored in the
brain.
The long term memory:
unlimited
storage information to be maintained for
long
periods.
Long term memory
encoding is
semantic.
Long term memory's
capacity
is
unlimited.
Long
term memory's
duration
is
unlimited.
Long term memory
: Stores information for a
long
time, can be
accessed
and
recalled
at a
later
time
Short term memory
: A temporary store of information that can hold a
limited
number of items for a
short
period of time.
Short term memory is
encoded
acoustically.
STM: Capacity:
7-9
bits
of information
STM: Duration:
18-30
seconds
STM: Processing:
rehearsal
needed to
transfer
to
LTM
Sensory memory
: allow store to integrate visual info so we experience
continuous
visual experience.
Sensory memory
: Encoding:
iconic
or
echoic
Sensory memory
: A
temporary
store of
information
that is available for processing by the
sensory
register
Sensory memory: Capacity: very
large
Sensory
memory: Duration: very
brief
Sensory Memory
: Processing: must pay
attention
to
transfer
to
short term memory.
(strength of Multi-store Model)
Application-
can be used to explain how
memories
are
stored
in the
brain
to
better society.
(Weakness of multi store model)
Reductionist- oversimplifying
memory, memory to
complex
to put into
3
stores.