Multi-store Model

• Iconic: A visual stimulus that is processed by the visual system without the need for conscious awareness
• Echoic: hearing
• Encoding: The process of converting information into a form that can be stored in the brain.
• The long term memory: unlimited storage information to be maintained for long periods.
• Long term memory encoding is semantic.
• Long term memory's capacity is unlimited.
• Long term memory's duration is unlimited.
• Long term memory: Stores information for a long time, can be accessed and recalled at a later time
• Short term memory: A temporary store of information that can hold a limited number of items for a short period of time.
• Short term memory is encoded acoustically.
• STM: Capacity: 7-9 bits of information
• STM: Duration: 18-30 seconds
• STM: Processing: rehearsal needed to transfer to LTM
• Sensory memory: allow store to integrate visual info so we experience continuous visual experience.
• Sensory memory: Encoding: iconic or echoic
• Sensory memory: A temporary store of information that is available for processing by the sensory register
• Sensory memory: Capacity: very large
• Sensory memory: Duration: very brief
• Sensory Memory: Processing: must pay attention to transfer to short term memory.
• (strength of Multi-store Model) Application- can be used to explain how memories are stored in the brain to better society.
• (Weakness of multi store model) Reductionist- oversimplifying memory, memory to complex to put into 3 stores.