Multi-store Model

Cards (21)

  • Iconic: A visual stimulus that is processed by the visual system without the need for conscious awareness
  • Echoic: hearing
  • Encoding: The process of converting information into a form that can be stored in the brain.
  • The long term memory: unlimited storage information to be maintained for long periods.
  • Long term memory encoding is semantic.
  • Long term memory's capacity is unlimited.
  • Long term memory's duration is unlimited.
  • Long term memory: Stores information for a long time, can be accessed and recalled at a later time
  • Short term memory: A temporary store of information that can hold a limited number of items for a short period of time.
  • Short term memory is encoded acoustically.
  • STM: Capacity: 7-9 bits of information
  • STM: Duration: 18-30 seconds
  • STM: Processing: rehearsal needed to transfer to LTM
  • Sensory memory: allow store to integrate visual info so we experience continuous visual experience.
  • Sensory memory: Encoding: iconic or echoic
  • Sensory memory: A temporary store of information that is available for processing by the sensory register
  • Sensory memory: Capacity: very large
  • Sensory memory: Duration: very brief
  • Sensory Memory: Processing: must pay attention to transfer to short term memory.
  • (strength of Multi-store Model) Application- can be used to explain how memories are stored in the brain to better society.
  • (Weakness of multi store model) Reductionist- oversimplifying memory, memory to complex to put into 3 stores.