R.A.W

• refers to the unity of ideas in a paragraph. Every detail in a paragraph should support the main idea.

  Cohesion
• Readers comprehend a text not through individual sentences but by making 


  connections between ideas.
• is the quality of being logical and well-organized. The details of a coherent paragraph follow a certain logical order; the connections between the ideas are reinforced by transitional devices.

  Coherence
• help connect words. They allow smooth flow between words by linking a thought from one sentence to another or from one paragraph to the next. 


  Transitional devices
• simply refers to business letters, which are written forms of communication that deal with day-to-day transactions in the workplace. ______ involves composing letters sent to customers or clients of a company or an organization as well as to its employees, managers, and subordinates.


  Business correspondence
• inquire about the offered merchandise. The buyer asks for specific details about the products, such as design, size, and quantity, and requests for a price list and product samples. In this manner, the seller replies with a quotation letter.


  Inquiry letter
• contains the information about the product including the payment scheme and the discount if there is any.

  quotation letter
• – A buyer writes this letter to place an order if he or she intends to purchase. In this correspondence, the buyer mentions the specific items to order, gives instructions on delivery or shipping, and indicates the preferred mode of payment.


  Order letter
• is a business correspondence written by the buyer about a problem with the products received.

  A complaint letter
• – A seller writes this letter to the buyer to collect payment for the products purchased.

  Recovery letter
• Business correspondence


  Written communication in the workplace
• Importance of business correspondence


  • Sellers, buyers, and other individuals involved in a business transaction can refer to the business letters that they sent and received for important facts in the future
  • It is an appropriate channel for making requests, giving information, and resolving issues
  • Through letters that are written with respect and courtesy for clients or customers, businesses add to their good reputation, which can bring positive results
• Business correspondence is proof for all the important transactions made by a business
• Business correspondence helps maintain good relations between individuals inside and outside a business
• Business correspondence is an effective way for businesses to create and maintain goodwill
• Goodwill in business


  The amount of value that a company's good reputation adds to its overall value
• Business correspondence


  • Professional and courteous
  • Factual
  • Concise
  • Concrete words
• Parts of a business letter

  • Heading
  • Date
  • Inside address
  • Salutation
  • Body
  • Complimentary close
  • Signature
• Heading


  Contains the sender's address, including street, city, and zip code. Official business letters have a letterhead that includes the name and address of the company, so a heading is not necessary.
• Date


  Indicates the date the letter was written, with the month spelled out, followed by the day and year.
• Inside address


  Includes the name of the recipient and their address, with the name written with the appropriate title.
• Salutation


  Phrase usually beginning with "Dear", followed by the recipient's title and last name. If the recipient's gender cannot be determined, address them by job title or full name.
• Body


  Where the message of the letter is found. Starts with a friendly greeting, then states the main purpose, provides more information, and requests action from the recipient.
• Complimentary close


  Phrase beginning with a capitalized word and usually ending in a comma.
• Signature


  The printed name of the sender set four lines below the complimentary close, with the sender's handwritten signature above it.
• Formats of a business letter

  • Full block format
  • Modified block format
  • Semi-block format
• Full block format


  Most common format, with the entire text left justified.
• Modified block format


  Inside address, salutation, and body are left justified, while heading, date, complimentary close, and signature are centered.
• Semi-block format


  Similar to modified block, but with the first line of each paragraph in the body indented.
• A business letter should be concise to avoid distracting the recipient from understanding the main point.
• An uncourteous business letter would make the recipient feel negatively.
• The office memo is also called an , and it is a brief notice exchanged among the members of the same organization.


  office memorandum
• Business email


  Formal way of communicating between businesses through electronic means
• To field


  Contains the name and email address of the person you intend to send the email to
• Cc field


  Contains the name and email address of a person who also needs to know about the email
• Subject field


  Contains the main topic of your email
• Salutation


  Usually begins with a Hi or Dear
• Sender's name


  Contains the name of the sender, position, company, and contact information
• Electronic mail, or simply email, refers to two things: (1) the system for sending messages from one computer to another, and (2) the messages sent through that system
• Email is the primary medium of business communication in most companies today