-First picture of Lenin published in 1918, wore a cap, man of the people, rejected luxury made him likable
-Stalin used myth of 2 leaders to sustain power, the vozhd made his power personal and generalissimo depicted his military might
-Khrushchev based his cult on his success but with the failure of the corn campaign and VL scheme doomed it
-Brezhnev's cult was a running joke, tried to depict himself as military hero but wasn't taken seriously
-Consistently but not effectively used