How effective is the media

• Social media


  Very effective to inform the electorate, not change the way people vote
• More people than ever have signed up online to support political parties
• The vote in the independence referendum was mostly for regardless of how much political parties invested in social media
• Main ways to inform the electorate about politics

  • Trade unions
  • Newspapers
• Television and newspapers are more influential in deciding how people vote as they are seen as trustworthy traditional forms of media
• This is normally because they are vetted and must be balanced whereas social media are not