TLE LESSON 2

• Marketing - Defined by American association as "The activity, set of intuitions and process for creating, communicating, delivering, and exhanging offerings that have value for customers, clients, partners, and society."
• Marketing - Activities a company undertakes to promote the buying or selling. Marketing includes advertising, selling, and delivering products to customers.
• Feature of Marketing

  It is a philosophy, an attitude , a perspective, and a management orientation that emphasizes customers' satisfaction
• Features of Marketing

  It is organization function, A set of processes utilized to put into practice this philosophy.
• Needs - state of felt deprivation.
• Wants - takes as shaped by culture, individual personality, and social, and environmental forces.
• Demands - Human wants that are backed up by buying power.
• Exchange - when a buyer and a seller exchange something of value.
• Market - Composed of people with both desire and ability to buy a specific product or services.
• Goods - Physical goods comprise the volume of most countries’ production and marketing effort. Examples of goods like food, commodities, clothing, and housing are the stronghold of the economy.
• Services - The Philippine economy today consists of services-to-goods mix. Services include airlines and hotels, and maintenance and repair people, as well as professionals like accountants, lawyers, engineers, and doctors.
• Experiences - Through organizing several services and goods, one can generate, stage, and market experiences. For example, eating in Jollibee especially children is an experience.
• Events - Marketers endorse time-based events, such as the Pacquiao-Bradley fight, trade shows, sports events, and artistic performances
• Persons - Celebrity marketing has turned into a main and popular business.
• Places – Cities, states, regions, and nations battle to magnetize tourists, factories, company headquarters, and new residents. Place marketers consists of economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies.