Sexually arousal usually begins in the brain, which sends messages throughout the body to prepare for sex. It can be stimulated by thought, fantasy, conversation, smell, touch, taste, sound, sight, etc. There is huge diversity in what a person finds sexually exciting and this may vary from person to person as it is influenced by culture, age, stages, relationships, cycles, etc. Sexual arousal may occur suddenly and intensely or it may be a slower progression. Each person is unique in their experiences of sexual arousal.