Types of Conformity

• what is conformity?

  • going along w/the norm.
  • 'a form of social influence, where group pressure, real or imagined, results in a change of behaviour'.
  • it's the glue that holds our society together.
• features of conformity?

  • change in behaviour to suit the attitude, beliefs or behaviours of those around us.
  • groups can influence our behaviour:

  membership group, e.g. friend group.

  reference group, e.g. music groups, one direction.
• pressure can be?

  • implicit- imagined/inferred
  • explicity- real/stated.
• compliance (type of conformity):

  • agree publically but privately maintain own views.
• identification (type of conformity):

  • adopting the views both publically & privately because you value the membership of that group. often temporary, e.g. student dress or interests.
• internalisation/conversion (type of conformity):

  • true change of behaviour; new attitudes & behaviours become part of new value system.
  • don't depend on the presence of the group, e.g. becoming a member of a religious group permanently or a vegetarian even when they don't have vegetarian friends.
• informational social influence-

  draw it NOW:

  
• normative social influence-


  draw it NOW: