To see whether children would imitate adult behaviour when given the opportunity, even if they saw these behaviours in a different environment and the model they observed was no longer present
Specifically it was aggressive behaviour that Bandura was interested in
Hypothesis
Subjects exposed to aggressive models would reproduce aggressive acts resembling the models
Observation of non-aggressive models would have a generalised inhibiting effect on the subject's sequence behaviour
Subject could initiate the behaviour of a same-sex model more than opposite sex
Boys should be more pre-disposed than girls toward initiating aggression
Sample
72 children
37 to 69 month old
Mean age of 52 months
26 boys, 36 girls
Matched participant design - on gender and aggression
From Stanford uni nursery
Independent variable
Age of children
Number of observers
Gender of children
Model condition
Aggressive model female
Non-aggressive model female
Aggressive model male
Non-aggressive male
No model
Procedure stage one (10 mins)
Each child was taken individually to a table in a room and given toys to play with including potato printing and stickers
The model proceeded to play with the tinker for one minute then go to the Bobo doll, laid it down sat on it and punched it before taking the mallet and striking the dolls head. They then tossed it around the room.
The sequence was repeated 3 times
Non-aggressive model stage one
Each child was taken individually to a table in a room and given toys to play with including potato printing and stickers
An adult model sat at another table that had tinker toys, a Bobo doll and a mallet. The model played with the tinker toys and ignored the Bobo doll
Stage 2 (2 mins)
Children were taken into a smaller room with an attractive toy e.g. a fire engine, a train, or a spinning top.
After two minutes, the experimenter told the child that these were the best toys and they couldn't play with them
Stage 3 (20 mins)
In the third experiment all 72 kids were taken back to the main room and observed through a two-way mirror.
A record was made every 5 seconds of behaviour
Behaviours recorded
Imitate behaviours of physical or verbal aggression
Partial imitative behaviour of aggression
Non-aggressive behaviour
Physical aggression test
Aggressive female - girls = 5.5
Aggressive male - boys = 25.8
Verbal aggressive results
Aggressive female - girls = 13.7
Aggressive male - boys = 2.0
Qualitative results
Showed children thought aggression is a male behaviour as they said: 'That ain't no way for a lady to behave' or 'That girl.. she was acting like a man.' when observing female models.