- A statement is defamatory if it seriously harms a person's reputation
- Exposing them to HATRED, RIDICULE or CONTEMPT, or causing them to be SHUNNED or AVOIDED
- Lowering them in the estimation of right-thinking members of society generally
- Disparaging them in their business, trade, office or profession
- A defamation action must prove that the published statement has caused it, or is likely to cause it, serious financial loss, in order to meet the serious harm test