The process of developing, testing, and commercializing a product or service with the ultimate objective of solving the problem of the primary target market
Product development process
1. Product or service description
2. Creating a prototype
3. Testing the prototype
4. Validation of market acceptability
Product or service description
How a product or serviceworks and how it benefits the customers
Prototype
A preliminary model or sample of new product or service that is created to test a productconcept or service process
Testing the prototype
1. Focus group discussion
2. Legality and ethical test
3. Safety test
4. Product costing test
5. Component test
6. Competitors products / service test
Validation of market acceptability
The process of finding out if the intended primary target market will be buying the products or availing the service
The 4Ms of operations
Methods
Manpower
Machines
Materials
Methods
The day to day operations of business, describing how an entrepreneur will run the business from all facets
Manufacturing of goods
1. Inputs - Materials or ingredients
2. Process - Processed by manpower
3. Output - Final product
Manufacturing sites
Homebased
Commercial space for rent
Commercial space purchase
Location
Where the delivery of raw materials and finished goods will be conducted, with efficient transportation routes
Internal layout or floor plan
How raw materials and finished goods can effectively be transferred, processed and released from one processing unit to another
Floor plan options
Product-based layout
Process-based layout
Manufacturing process flow
A step-by-step guide for employees and manufacturing equipment to ensure right inputs are used, process is performed to standards, and acceptable outputs are produced
Service delivery process
A detailed flowchart of the service business (serviceblueprint) to minimize wastage and address service bottlenecks
Distribution method
The process of bringing the products or service to customers, involving supply chain and distribution channels
Payment process
Establishing a seamless payment process, including options like cash, credit cards, installment plans, accounts payable
Manpower
Hiring qualified employees to handle operational functions as the business grows
Job description components
Job title
Compensation and benefit range
Responsibilities and accountabilities
Work schedules
Employee qualification criteria
Educational background
Work experience
Specific skill or knowledge
Work attitude
Preparatory selection of job applicants
1. Finalizing job description and employee qualifications
2. Preselecting a set of candidates
Selection of job applicants
1. Preliminaryscreening
2. Conductinginterviews
Job offer
Details like rank/position, responsibilities, salary and benefits, work schedule, probationary period, contract duration, resignation procedure
Employee development
Training and strategies to keep employees satisfied, starting with employee orientation
Machines
Important aspect of goods and service production, working hand in hand with manpower
Equipment and other facilities
Strategically placed in the manufacturing site or service delivery area for efficient use
Telecommunications and information technology equipment
Landline phones
Mobile phones
Laptop and desktop computers
POS machines
Accounting and inventory software
Website
Materials
Raw materials and supplies required to offer products or services, with options for manufacturing own products or outsourcing
Transportation
The process of efficiently transferring the products to retailers or customers
Inventory
Monitoring the inventories in the warehouse, distribution hubs, and manufacturing sites
Business model
The green lights that indicate the business is ready to launch
Telecommunications and information technology equipment
Landline phones
Mobile phones
Laptop and desktop computers
POS machines
Accounting and inventory software
Website
Materials
Raw materials and supplies needed by the entrepreneur to offer products or services
Options for materials requisitioning
1. Manufacturing own products or offering own services
2. Outsourcing manufacturing or service activities to a third party
3. Purchasing own product or service from present suppliers
Logistics
Efficiently transferring products to retailers or customers
Inventory
Monitoring inventories in the warehouse, distribution hubs, and manufacturing sites
The green lights for a business model
Target high-value customers
Offer products or services with great value
Offer products or services with reasonable profits
The red lights for a business model
Satisfying the customers becomes too costly and irrational
Warranty
After sales cost
Being a market leader is difficult to sustain
Return on investments takes too long and too small
Capital
The money that will be allocated by the entrepreneur to establish a business
Collateral
A high value asset that is submitted by the business to the bank when applying for a loan and will be subject for repossession if the business defaults