Hervieu-Leger - NRMs, religion as a market: decline of the chain of memory
- power of religion passed through generations
- last 30-40 years, chain of religious belief breaking
- in age of individualism, people know they can believe what they want
- losing the culture of their older family
- people can believe what they want, dependent on what we choose
spiritual shopping - we choose what we want
- choose what part of beliefs you want to
- pilgrims: people trying different beliefs
- convert: people settling on a religion