A data-gathering technique where you verbally ask subjects or respondents questions to get answers related to your research study, mostly used in qualitative research
Types of Interview
Structured Interview
Unstructured Interview
Semi-Structured Interview
Structured Interview
Uses an interview schedule or list of questions with only one answer from a set of alternatives, respondents are barred from giving their own thinking or emotions
Unstructured Interview
Respondents answer questions based on their own thoughts and feelings, without suggested answers
Semi-Structured Interview
Combines characteristics of structured and unstructured interviews, has a schedule of questions with suggested answers but also allows respondents to explain their choices and for the interviewer to change questions
Approaches of Interview
Individual Interview
Group Interview
Mediated Interview
Individual Interview
Only one respondent is interviewed, due to lack of trust among interviewees to share responses in a group
Group Interview
Also called focus group interview, question is asked to a group of people who take turns answering, but there is a risk of respondents getting influenced by others
Mediated Interview
Interview takes place through electronic communication devices like telephone, mobile, email, without face-to-face interaction and disregarding non-verbal communication
