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• Data analysis


  A process of understanding data or known facts or assumptions serving as the basis of any claims or conclusions you have about something
• Qualitative data analysis


  Analyzing or studying data that reflect the respondents' thoughts, feelings, attitudes, or views about something. These are subjective data to understand how related or relevant they are to your research problem or specific research questions. Thematic analysis is the process of identifying patterns or themes within qualitative data.
• Thematic analysis


  The process of identifying patterns or themes within qualitative data
• Thematic analysis


  Analyzing the raw data collected through the process of qualitative research in an attempt to identify the necessary information and trends from the collected data
• When is thematic analysis used

  • Generally used in qualitative research formats, where the main purpose of the research is to identify some trend or highlight certain behavior, among the sample population
  • Mainly done on data gathered through, transcripts of interviews, focus groups, survey questionnaires, social media profiles, and all other forms of non-numeric qualitative data
  • Thematic analysis emerges as the ideal method of performing analysis on such forms of data, which involves a difference of opinion, and a huge variation in the nature of responses
• Ways of performing thematic analysis

  • Inductive method
  • Deductive method
• Steps in doing thematic analysis

  1. Become familiar with the data

  2. Generate initial codes

  3. Search for themes

  4. Review themes

  5. Define themes

  6. Write up