Range of data collected from a source through interview and observation, or content analysis, providing high level of detail
Usually conducted on:
Psychologically unusual individuals
Unusual events
Organisational practices
Typical individuals within a demographic
Case studies produce qualitative data but can produce quantitative in some circumstances
Longitudinal Studies
Long term study that follows up on participants over many years
(+) A03: Realism
Data collected results in realism due to the natural setting, the holistc approach is has gives high valid insights and reflection of experience
(+) A03: Ethical
Only way to study unusual scenarios, not replicable due to ethical issues already there but can create rich data to make hypothesises
(-) A03: Interviews
Interviews can produce lots of data, but can contain inaccurate recall or bias in response due to memory conformity
(-) A03: Not Generalisable
May of been unknown factors occuring during observation, case studies have a low reliability and could suffer from researcher bias and loss of objectivity
