The most basic type of business organization wherein an individual person owns the business
Partnership
Partners are personally responsible for the debts and obligations of the partnership
Two Classifications of Partnership in the Philippines
General Partnership - wherein business partners share unlimited liability for the debts and obligations of the partnership
Limited Partnership - wherein some partners will have unlimited liability but limited partners' liability is only equal to the amount of their capital contribution
Corporation
An artificial being created by operation of law, having the right of succession, and the powers, attributes, and properties expressly authorized by law or incident to its existence
One-person corporation
A corporation with a single stockholder
Cooperative
An autonomous and duly registered association of persons with a common bond of interest who have voluntarily joined together to achieve their social, economic, and cultural needs and aspirations by making equitable contributions to the capital required (must have at least 15 members)
Organizational strategy
Sums up all the actions that a company intends to take in order to achieve its business goals and objectives
Four domains in decision making
Customer
Technology
Identity, culture and capabilities
Competitors
Collaborate
Working with established industry players provides access to resources and supply chains that may enable the business to enter a larger market or customer base more quickly
Compete
Challenging the established industry players provides more freedom to build desired value chains, works with underserved or neglected customers, and brings innovations to the marketplace
Building a Moat
Creating a long-lasting competitive advantage over competitors in terms of protecting products, profit, and market share
Storming a Hill
Working to speed up the commercialization of a product, service, or technology
Business Goals
Describe what a company wants to accomplish over a specific period of time, give business directions, help measure success, provide guidance for decision-making, and help reassess plans and targets
Vision
What the entrepreneur wants to attain in the future. Must align with the organization's mission, objectives, strategic directions, culture, and core values.
Mission
The action plan or strategy to achieve the vision
Objectives
Should be SMART (Specific, measurable, assignable, realistic, and time-related)
Key result areas
Pertain to a short list of overall goals that guide how company employees do their jobs. Is translated from the objectives.
Key performance indicators
A quantified performance measurement used to measure the company's success versus a set of targets and objectives. Helps determine a company's key financial, marketing, and operational achievements.
Concepts of operations management
Quality control
Manufacturing standards
Brand recognition
Consistency of production outputs
Standardization
Concepts of operations management
Brand is essential in marketing EXCEPT it restricts employee motivation
First step in strategic brand development
Create a dedicated brand team
Brand development
A strategic process of creating a company product or service image that is distinct from its competitors
Includes aligning the brand with the objectives of the business, communicating the brand to its target audience, and maintaining the brand's consistency in terms of value and quality
Is a continuous process
Marketing mix
Key factors involved in the marketing of a product or service
Considerations in selecting a product
Price
Quality
Availability
Supplier credibility
Production system
The most serious issues are the inputs and the transformation process
Their quality determines the quality of the output
The factors involved in the input and the production process are usually referred to as the Four M's of production: Manpower, Method, Machine, and Materials
MANPOWER
Human labor force involved in the manufacture of products
MANPOWER
Measured as the most serious and main factor of production
The entrepreneur must determine, attain and match the most competent and skilled employees with the jobs at the most appropriate time period
Educational qualifications and experience, status of employment, numbers of workers required, skills and expertise required for the job are some of the manpower criteria that must be highly considered by the entrepreneur
MATERIAL
Raw materials necessary in the production of a product
MATERIAL
Materials mainly form part of the finished product
If the resources are below standard, the finished product will be of unsatisfactory as well
The entrepreneur may consider cost, quality, availability, credibility of suppliers and waste that the raw material may produce
MACHINE
Manufacturing equipment used in the production of goods or delivery of services
MACHINE
In the process of selecting the type of equipment to purchase, the entrepreneur may consider types of products to be produced, production system to be adopted, cost of the equipment, capacity of the equipment, availability of spare parts in the local market, efficiency of the equipment and the skills required in running the equipment
METHOD
The process or way of transforming raw materials to finished products
METHOD
The resources undergo some stages before it is finalized and becomes set for delivery to the target buyers
The selection of the method of production is dependent on product to produce, mode of production, manufacturing equipment to use and required skills to do the work
Prototyping
A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions
Prototyping
One of the important early steps in the inventing process
Benefits
The reasons why customers will decide to buy the products such as affordability, efficiency or ease of use
Features
Descriptive facts about the product or service
Pretesting
A sample of the product or service given to the consumer free of cost in order that he/she may try the product before committing to a purchase
Supplier
Has loyalty and values your partnership
Leads you to the fulfillment of your business objectives, mission and vision