LESSON 1

• Multimedia


  Creating rich media content is a great way to accomplish this improved user experience. Audio clips, music, video, virtual reality, and flash animation all fall into this example.
• Rich media


  Any form of content that deviates from normal text and static images and engages with the end user
• Experience


  When developing content that truly creates an "experience" for the user, it needs to be interactive, and informative, and must make the user feel they gained something valuable
• Content


  • Product descriptions
  • Company Story
  • Images
  • Daily short videos you take
• Online content


  Everything that is on your website. This usually means text, images and videos, but can also include music and other sounds
• Online content on business websites

  Written from the point of view of one person or organization and aims to inform and persuade potential new customers
• Online content on social networking sites

  Posted by thousands or even millions of contributors, creating a vast online discussion board that is constantly being enriched
• Content


  • Write content to maximize the likelihood of being found in search engines and get your prospects to take action
  • Know your audience and create buyer personas
  • Make your content useful and interesting
• Visually appealing content


  • Have multiple short paragraphs rather than a few long ones
  • Include lots of images and headlines
  • Use numbered or bulleted lists
  • Content's layout should draw people in and be clean and easy on the eye
• Call-to-action (CTA)


  • Important in helping you achieve the goal(s) you set out for when writing the content
  • Include a CTA at the end of your blog post, for instance, offering a free consultation or more information
• Content


  • Make it sharable on social media
  • Make it search-friendly
• Analyze your effectiveness


  1. Use software such as Google Analytics to track your most and least successful content

  2. Look at how many comments or social media shares a particular piece of content got
• Manage online content


  1. Optimize what you already have

  2. Integrate content that can enhance the user experience

  3. Change your approach
• Web 2.0


  The term given to describe a second generation of the World Wide Web that is focused on its ability for people to collaborate and share information online
• Web 2.0


  Refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and based on serving Web applications to users
• Web 2.0


  Signaled a change in which the World Wide Web became an interactive experience between users and Web publishers, rather than the one-way conversation that had previously existed
• Elements of Web 2.0

  • Websites that enable users to contribute, collaborate and edit site content
  • Mobile computing
  • Software as a Service (SaaS)
  • Mash-ups
  • Social Networking
  • Unified communications (UC)
  • User-generated content (UGC)
  • Social Curation
• Web 3.0


  Describes the next evolution of the World Wide Web, the user interface that provides access to documents, applications and multimedia on the internet
• Web 3.0


  • Places a strong emphasis on decentralized applications and probably make extensive use of blockchain-based technologies
  • Uses machine learning and AI to empower a more intelligent and adaptive web
• Website builder


  A tool that allows you to build a website without coding experience. A website builder converts your drag-and-drop commands into code.
• Wikis- Websites that enable users to contribute, collaborate and edit site content. Wikipedia is one of the oldest and best-known wiki-based sites.
• Software as a Service-The increasing prevalence of SaaS, web apps and cloud computing rather than locally-installed programs and services.
• Mobile Computing - Also known as nomadicity, the trend toward users connecting from wherever they may be. That trend is enabled by the proliferation of smartphones, tablets and other mobile devices in conjunction with readily accessible Wi-Fi networks.
• Mash-ups - Web pages or applications that integrate complementary elements from two or more sources.
• Social Networking - The practice of expanding the number of one's business and/or social contacts by making connections through individuals. Social networking sites include Facebook, Twitter, LinkedIn, and Google+.
• User-generated content (UGC) - Writing, images, audio and video content -- among other possibilities -- made freely available online by the individuals who create it. 
• Unified communications (UC) - The integration of multiple forms of call and multimedia/cross-media message-management functions controlled by an individual user for both business and social purposes.
• Social Curation - The collaborative sharing of content organized around one or more particular themes or topics. Social content curation sites include Reddit, Digg, Pinterest and Instagram.