6.1 Communication

• Advantages of Paper Based communication:

  1-Not necessary to have a computer or internet connection.

  2-You have a physical copy of the document.
• DisAdvantages of Paper Based communication:

  1-These communication would mainly be distributed by hand.

  2-Printing costs

  3-Restricted to a smaller target audience.
• Types of Paper Based Communication & Purpose

  News Letter:

  News Letter: Used by companies to communicate certain information to staff and customers. May contain information on recent events and identify success company may have experienced.
• Types of Paper Based Communication & Purpose

  Brochures/Leaflet:

  Brochures/Leaflet: Can be used to advertise a company or to be informative. Brochures are normally printed on glossy paper with a high quality finish
• Types of Paper Based Communication & Purpose

  Flyers:

  Flyers: Informative document which can be distributed to promote or create awareness of an up and coming events.
• Types of Paper Based Communication & Purpose

  Posters


  Posters: larger then flyers and are strategically positioned to promote and create awareness. Displayed on billboards, notice boards, buildings as part of an advertising campaign to target a specific target audience.
• Use of Computers in Paper Based communication:


  1-Save and insert pictures from clipart, Internet, scanned images & digital camera.

  
  

  2-Adjust the page layout.

  
  

  3-Create and Insert Tables/charts

  
  

  4-Formatting the layout of the document.

  
  

  5-Applying effects to images (crop, colour scale, rotate etc.)

  
  

  Text Formatting

  Font Style

  Bold

  Alignment (left, centre, right and fully justified)

  underline

  Italic

  colour
• Advantages of Computer Based communication:

  1-Can include interactive elements such as sound, video, animation and hyperlinks.

  
  

  2-Can be available on different platforms.
• DISAdvantages of Computer Based communication:

  1-Websites can be hacked and information may be altered.

  
  

  2-Setting up website and maintaining would be expensive and would require a special skill set.
• Types of computer Based Communication & Purpose

  Websites

  1-Companies use websites as a means to communicate with existing and potentially new customers.

  
  

  2-Websites can be easily updated and can provide relevant and up to date information.

  
  

  3-Websites can be used to research, social network, online gaming or for online shopping and banking.
• Types of computer Based Communication & Purpose

  Multimedia Presentations


  A common use for presentations is to provide training in businesses or places of education. The presentation will be a focal point on the projector whilst the speaker is presenting.
• Cartoons (Animations)


  Animations can also be created using specialist software to promote new products.
• Music Scores


  Music can now be created and edited on computers. Can be used as part of adverts or slogans
• Advantages of mobile Based communication:

  1-Mobile phone is portable and can be used on the move.

  
  

  2-Mobile phone contracts can offer free minutes and texts.
• disAdvantages of mobile Based communication:

  1-Long distance calls or phones calls in different countries could be expensive.

  
  

  2-Mobile signal could be weak or non existent in some places.
• Types of Mobile Based Communication & Purpose:

  Phone Calls:

  Allows users to make a audio phone calls to each other from any location within the network coverage area.
• Types of Mobile Based Communication & Purpose:

  Text Messages:


  Text Messages: Allows user to send simple messages to each other even if the recipients phone is turned of or not within network coverage.
• Types of Mobile Based Communication & Purpose:

  Accessing the Internet


  Accessing the Internet: Email and social networking applications are now available on mobile phones which makes it easier for users to stay in contact with each other. Businesses can also use these apps to advertise and communicate with customers.
• Voice Over Internet Protocol (VoIP)


  When voice calls are taken place over an internet connection (e.g. Whatsapp, Viber).
• Audio communication


  Any form of transmission that is based on sound, speaking and hearing
• Video communication


  Any form of transmission that is based on moving pictures as well as sound
• Audio communication without video

  • Used when people must concentrate or cannot view a screen such as when they are running or exercising
  • Can listen to music or a podcast but keep watching where they are going
• Audio communication


  • Used in shops and on railway stations so that it reaches as many people as possible as they do not have to stand in one place and look at a screen
• Podcast


  A digital audio file that users can download from the internet and listen to on a mobile device such as a smartphone
• Podcasts


  • Typically available as a series with new instalments automatically downloading
  • Used for entertainment, education and also by organisations to provide information to customers
• Video communication


  Combines moving images and sounds and is a successful method of providing information as the viewers are entertained by the moving pictures
• Video communication


  • Widely used in education, entertainment and by organisations to advertise and promote their products
• Media streaming


  The continuous transmission of audio or video files to a user where the file being streamed is stored remotely and streaming happens in real-time
• Media streaming


  • Means you don't need to download the files and use space on the hard drive
  • Audio and video data is broken down into data packets to be sent over the internet
  • Fast internet speeds are required for streaming high quality video
• Streaming


  • Used for entertainment where users can watch films and listen to music stored on remote servers
  • Used by television channels for live events such as football matches
  • Used by large and small organisations to broadcast meetings and events where new products are unveiled, across the internet
• 1. publications


  The publishing of digital books, magazines, newsletters and newspapers online
• 1. publications


  • Can be shared globally
  • No printing costs
  • Quicker to get published
  • Constant access to your digital library where all of the items you have bought are kept, ready for you to read if you have internet access
• 1. readers


  A device on which you can read e-publications
• 1. readers


  • Often less bulky than books
  • Constant access to your digital library means you just have to pack a small e-reader rather than many bulky books that you want to read if you're away from home