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Research Methods
Content Analysis
Thematic Analysis
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Created by
Ollie
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Cards (3)
Thematic Analysis
Attempt to identify
deeper
meaning of text by reading
first
, and allowing themes to emerge, making clear themes arent pre-determined
(+) A03: Stops
Bias
Argues that is stops researcher from imposing their own
bias
, and allowing for easy
replicability
(-) A03: Subjective
Researcher has
subjective
interpretation of themes, the data cannot be
controlled