Opportunity Sampling

• Opportunity Sample


  Directly asks members of target population to take part in the study

  • Using any individual available until sample number is met
• (+) A03: Most Efficient

  Most efficient sampling technique as using anyone available to do the study, fastest way to get a sample, reducing time and cost
• (-) A03: Researcher Bias


  Due to picking the sample, potentially looking for people who would give desired results, unrepresentative to target population