Strategies for Becoming a Critical Viewer of the Media
1. All media images and messages are constructions. They are NOT reflections of reality
2. Advertisements are created to do one thing: convince you to buy or support a specific product or service
3. To convince you to buy a specific product or service, advertisers will often construct an emotional experience that looks like reality. Remember that you are only seeing what the advertisers want you to see
4. Advertisers create their message based on what they think you will want to see and what they think will affect you and compel you to buy their product
5. As individuals, we decide how to experience the media messages we encounter