Advances in technology have greatly influenced the way clothing is made and marketed.
New manufacturing equipment produces clothing more quickly and cheaply, e.g. nowadays large clothing manufacturers use laser technology to cut out fabric.
New fabrics and fabric finishes allow new types of clothing to be created, e.g. the invention of elastane (Lycra®) has had a huge influence on the sports fashion industry.
Internet-based technologies are used to market clothing, e.g. through advertising, fashion blogs and social media sites such as Instagram.
Online shopping means that consumers, no matter where they live, have access to the latest fashion trends.