decisions —the process of making choices between alternatives
reasoning —the process of drawing conclusions
inductivereasoning , which is reasoning based on observations, or reaching conclusions from evidence
Three factors that can contribute to the strength of an inductive argument
Representativeness of observations, Number of observations & Quality of the evidence
availabilityheuristic states that events that are more easily remembered are judged as being more probable than events that are less easily remembered
Illusorycorrelations occur when a correlation between two events appears to exist, but in reality there is no correlation or it is much weaker than it is assumed to be
stereotype —an oversimplified generalization about a group or class of people that often focuses on the negative.
representativenessheuristic states that the probability that A is a member of class B can be determined by how well the properties of A resembles the properties we usually associate with class B.
baserate is the relative proportion of different classes in the population
conjunctionrule , which states that the probability of a conjunction of two events (A and B) cannot be higher than the probability of the single constituents (A alone or B alone).
law of largenumbers , which states that the larger the number of individuals that are randomly drawn from a population, the more representative the resulting group will be of the entire population
The tendency for people to generate and evaluate evidence and test their hypotheses in a way that is biased toward their own opinions and attitudes is called the mysidebias
A confirmationbias is broader than the myside bias because it holds for any situation (not just for opinions or attitudes) in which information is favored that confirms a hypothesis.
According expectedutility theory, if people have all of the relevant information, they will make a decision that results in the maximum expected utility
utility refers to outcomes that achieve a person’s goals
expectedemotions , emotions that people predict they will feel for a particular outcome.
riskaversion —the tendency to avoid taking risks
Incidentalemotions are emotions that are not caused by having to make a decision
opt-inprocedure because it requires the person to take an active step
opt-outprocedure , in which everyone is a potential organ donor unless he or she requests not to be
statusquobias —the tendency to do nothing when faced with making a decision
when a choice is framed in terms of gains (as in the first problem, which is stated in terms of saving lives), people use a riskaversionstrategy
when a choice is framed in terms of losses (as in the second problem, which is stated in terms of losing lives), people use a risk-taking strategy
framingeffect —decisions are influenced by how the choices are stated, or framed
neuroeconomics , combines research from the fields of psychology, neuroscience, and economics to study how brain activation is related to decisions that involve potential gains or losses
ultimatumgame involves two players, one designated as the proposer and the other as the responder
in deductivereasoning , we determine whether a conclusion logically follows from statements called premises
A syllogism consists of two premises followed by a third statement called the conclusion
categoricalsyllogisms , in which the premises and conclusion are statements that begin with All, No , or Some
A syllogism is valid when the form of the syllogism indicates that its conclusion follows logically from its two premises
beliefbias —the tendency to think a syllogism is valid if its conclusion is believable
A mentalmodel is a specific situation represented in a person’s mind that can be used to help determine the validity of syllogisms in deductive reasoning
Conditionalsyllogisms have two premises and a conclusion like categorical syllogisms, but the first premise has the form “If . . . then.”
modus ponens , which is Latin for (roughly translated) “the way that affirms by affirming”—is valid
modus tollens (for “the way that denies by denying”), is valid
Wasonfour-card problem: t explain why the real-world problems are easier
falsificationprinciple : To test a rule, it is necessary to look for situations that would falsify the rule
permissionschema , which states that if a person satisfies a specific condition (being of legal drinking age), then he or she gets to carry out an action (being served alcohol)
Leda Cosmides and John Tooby (1992) are among psychologists who have an evolutionary perspective on cognition
According to naturalselection, adaptive characteristics—characteristics that help organisms survive to pass their genes to the next generation—will, over time, become basic characteristics of the organism