M2
Cards (13)
- CustomerA person or entity that purchases goods or services from a seller or supplier in exchange for payment
- Customer segmentationThe practice of dividing customers into groups or segments based on shared characteristics, such as demographics, behavior, preferences, or needs
- New Customers
- these are customers who purchase from your brand for the first time. They may come across your brand while researching, through their network, or they may have found your bottom-of-the-funnel content, and the good news is they liked what they saw
- Potential Customers
- – are “lookers” browsing through your website that haven’t yet made a decision.
- Angry Customers
- are individuals who are dissatisfied or upset with a product, service, or experience provided by a business.
- Curious Customers
- – are individuals who express interest in a product, service, or topic and seek out information to satisfy their curiosity. Curious customers have visited your website multiple times, researched a desired product, and are very close to converting.
- Loyal Customers
- are those who consistently choose a particular brand, product, or service over others.
- Impulse Customers
- are individuals who make purchases often without much consideration or planning.
- Price-Conscious Customers
- are those who frequently seek discounts or bargain prices when purchasing products or services.
- Active Customers
- are those who are currently engaging with a business by purchasing its products or services and can easily switch to your competitors if they get offered a better deal.
- Lapsed Customers
- are individuals or organizations who have previously purchased from a business but haven't done so in a while.
- Need-based Customers
- are individuals who make purchasing decisions primarily based on their specific needs or requirements.
- Referring Customers
- are individuals who have been directed or recommended to your business by someone else, such as a friend, family member, colleague, or another customer.