Demand variable occur because the participants guess the aim of the study. Either from the situation of the experiments or their surroundings
Investigatoreffects (Why do they occur?)
The investigator Drops clues about the aim of the study either consciously or unconsciously. Any unwanted influence from the investigator on the research
Demandcharacteristics (How do they influence participants behaviour?)
The participants will either try to sabotage the experiment( the screwu effect) or ( pleaseU effect) were they act how they believe the researcher wants them to act, what the study is looking for. It is unnatural behaviour
Investigatoreffects (How do they influence participant behaviour?)
They might be convincing the participants their actions are correct and causing unnatural behaviour. Also may cause bias
Demand characteristics (How can they be controlled?)
They can be controlled by having a singleblind study