Questionnaires + interviews - use set lists of closed or open questions to measure opinions, personality traits and recalled past behaviours.
Experimental conditions - use a range of measures when testing participants between conditions. Experiments include EEG, cognitive tests or entire physical environments.
Observations - use clearly defined lists of operationalisedbehaviouralcategories to classify observed behaviours.
The extent to which a measure is consistent when repeated (e.g. the results of a study are consistent with an exact replication at a different time and/or with different participants).
The extent to which different parts of a measure are consistent with itself (e.g. if a 100-question IQ test is divided into two 50-question tests, the results for each set of questions with the same participant would be similar).
The level of correlation is assessed using a test of correlation such as Pearson'sR or Spearman'sRho. A correlation of 0.8 or higher is usually accepted as a strong correlation.