Peel hoped to appeal to the traditional supporters but attract moderates --> swing the vote in their favour
New middle class had grown in size and were more important for the tories
Class was growing in economic importance, employing an increasing number of workpeople, contributing a great deal to the nation's Exchequer and responsible for the steady growth of economic wealth
Peel knew that this class wanted the government to provide economic, social and political frameworks to allow for the pursuit of enriching themselves and the nation