one group of children observed an adult behaving in an aggresive way towards a bobo doll. the second group observed an adult behaving non aggresively towards the doll the children were then observed one at a time alone in a room with toys
the results of bobo doll study showed that the children who observed the aggresive adult acted more aggressively than the other group towards the bobo doll
banduras bobo doll study :) - high control of extraneous variables, cause and effect established :) - highly reliable, standardised :( - demand characteristics :( - low ecological validity
attention - focus on what role model is doing retention - rememeber what the role model did motivation - want to imitate the behaviour motor reproduction - physically able to produce the behaviour