Refers to persons that are involved in the use, analysis, evaluation and production of media and information
Characteristics of PEOPLE MEDIA
Tech savvy
Credible
Flexible
Charismatic
Updated
Articulate
Types of PEOPLE MEDIA
People IN Media
People AS Media
People IN Media
Media practitioners who provide information coming from their expert knowledge or first-hand experiences of events
People IN Media
PrintMedia
BroadcastMedia
Print Media Roles
Journalist
Writers & Authors
Editors
Layout Artists or Graphic Artist
Photographers
Art Directors
Publishers
Journalist
Knows how to use a range of technology; is able to change or do different things
Writers & Authors
Awriter employs creative and literarystyles while an author writes papers that are more scholarly and academic in nature, like textbooks or a novel
Editors
Ensures that the author's work is worth publishing
LayoutArtistsorGraphicArtist
A person who is responsible for the overall presentation of a printed material, from text to images
Photographers
Artistically captures images that will be used to accompany a written material or to visually represent a concept or idea
Art Director
In charge of the overall concept of the materials in terms of art, design, and graphics
Publishers
Responsible for financing and handling the cost of production in order to print material, like newspapers, textbooks, or magazines
Broadcast Media Roles
Reporter
Newsanchor
TVorprogram host
Scriptwriter
Director
Producer
Reporter
In charge of delivering the news to the public
News anchor
Deliver the news in a studio, either through a TV or a radio program in real-time. Also called Newscaster
TVorprogramhost
In charge of facilitating or managing the flow of the entire program, including conversations with the guests
Scriptwriter
Writes the script for a TV or radio shows, movie, or stage play
Director
Supervises and instructs the hosts and performers on how they should perform, act, or move in the program based on the script
Producers
Finances the show or movies
People AS Media
Those are people who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible. They act as media itself.
Types of People AS Media
OpinionLeaders
CitizenJournalism
SocialJournalism
Crowdsourcing
Opinion Leaders
Highly exposed to and actively using media sources of viable interpretation of messages for lower-end media users. Opinions are accepted by the group.
Citizen Journalism
People without professional journalism training can use the tools of modern technology and the internet to create, augment or fact-check media on their own or in collaboration with others.
SocialJournalism
Journalists are using social media to make their content available to more people.
Crowdsourcing
The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community.