Humanistic marxism - Gramsci
- hegemony - how ruling class maintain their position
- counter-hegemony - how subject class can win leadership over ruling class
- through force eg police, army
- ideas and values transmitted to persuade subject class into believing capitalism is legitimate / acceptable
hegemony is never complete because:
- ruling class = minority - they must create a power bloc by aligning themselves with middle class through compromises
- proletariat have a dual consciousness - ideas are influenced by ruling class and exploitation + poverty
- subject class accept capitalism because they feel they have no choice
- underestimates role of economy in forming a revolution