Usability is the extent to which a product can be used by specified users to achieve specific goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Usability involves incorporating user feedback throughout product development to minimize costs and effectively meet user needs.
Usability ensures that products can be used easily by individuals of any skill level, preventing excessive frustration and enhancing user experience.
ISO 9241-11 Definition: Usability is the extent to which a product can be used by specified users to achieve specific goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Usability Professionals Association Definition: Usability involves incorporating user feedback throughout product development to minimize costs and effectively meet user needs.
Steve Krug's Definition: Usability ensures that products can be used easily by individuals of any skill level, preventing excessive frustration and enhancing user experience.
Common Themes in Usability Definitions:
User Involvement
Activity
Interaction with a Product/System
User Involvement: All definitions emphasize the user as the central focus of interaction.
User Involvement: Usability is assessed based on the user's experiences and needs.
Activity: Usability concerns the user actively engaging with a product or system to perform tasks.
Interaction with a Product/System: Usability evaluations consider how users interact with a product, system, or service, focusing on the ease and quality of this interaction to achieve desired outcomes.
Usability: Focuses on the user's ability to successfully use a product or system to perform specific tasks.
Usability: Measures effectiveness, efficiency, and satisfaction in a particular context.
User Experience: Encompasses the full range of interactions a user has with a product or system.
User Experience: Includes the user’s thoughts, feelings, and perceptions that arise from these interactions.
User Experience: Concerns the overall quality of the user's encounter beyond mere functionality.
Usability metrics are tools used to assess and quantify various aspects of how users interact with a product or system.
Usability metrics are critical in determining the usability of a product and improving user experience.
Metrics: These are measures used to evaluate specific phenomena or attributes.
In the context of usability, metrics should be both observable and quantifiable, allowing for objective assessment of a product's user interface.
Purpose of Usability Metrics:
● Reveal User Experience
● Measure Interaction Quality
Reveal User Experience: They provide insights into the user's overall experience by examining the interaction between the user and the product.
Measure Interaction Quality: Metrics evaluate how well users can interact with a product to perform tasks.
Key Usability Metrics:
Effectiveness
Efficiency
Satisfaction
Effectiveness: This metric gauges the ability of users to complete tasks using the product.
Effectiveness: It typically involves measuring the accuracy and completeness with which users achieve their goals.
Efficiency: This measures the resources expended by users to achieve their goals, such as time or the number of steps required to complete a task.
Satisfaction: This assesses how pleased users are with their interactions with the product.
Satisfaction: It is often evaluated through surveys and feedback to gauge users’ feelings and attitudes toward the product.
Behavioral and Attitudinal Measurements: Usability metrics also consider user behaviors (what users do) and attitudes (what users feel), providing a comprehensive view of the user experience.
Metrics are measured in the context of a task.
When designing a usability study, it's important to clarify your objectives and decide whether the study will be formative or summative.
Formative or summative studies differ in focus and timing within the product development cycle, but both are essential to creating a user-centered product that meets or exceeds user expectations.
Formative: Conducted during the development process to improve the product based on feedback.
Formative: The focus is on identifying and solving usability issues.
Summative: Conducted after the product development is completed to assess the quality of the user experience and measure the product's usability against predefined criteria or competitors.
Formative Studies:
What aspects of the product work well for users?
Formative Studies:
What do users find frustrating?
Formative Studies:
What are the most common errors or mistakes that users commit?