Impact on business and business responses to social values and beliefs
If a business responds to societal values and beliefs it can attract customers who are interested in them and can grow a strong, positive reputation as they are accommodating for the growing values and beliefs of society. On the other hand, if a business does not respond to societal values and beliefs it can lose customers that are seeking these demands, competitors may act faster when responding, and the business may grow a negative reputation.
Impact on business and business responses to social trends
If a business identifies trends and responds to them then it can attract more customers who are seeking to go with the trends and grow a positive reputation by adapting to trends, but if not a business can lose customers and grow a negative reputation since competitors can adapt faster.
High interest rates can make creating and owning a business difficult since obtaining a loan as debt capital from banks is very expensive. High interest rates can also discourage customers from buying from a business because they are saving due to high interest.
High employment rates means a business may struggle with finding staff to hire as the business must compete with other job offers to the few who aren't employed. Low employment rates mean there's more unemployed people so it can be easier for a business to find staff.
A high tax rate is a difficult problem because the higher the tax rate, the more money is taken from the business revenue. The higher the tax rate, the more expensive it is to run a business.
Consumer confidence is how willing customers are to spend money on unnecessary items so the higher the consumer confidence, the more likely customers will be willing to buy from the business. Low consumer confidence can be deadly to a business because customers simply won't purchase from the business and the business will make no revenue.