Minimize – Keeping slide counts to a minimum to maintain a clear message and to keep the audience attentive.
Clarity – Avoid being fancy by using a font style that is easy to read.
Simplicity – Use bullets or short sentences. Summarize the information on the screen to have your audience focus. Apply the 6 x 7 rule.
Visuals – Use graphics that attract, not distract the audience.
Consistency – Avoid having different font styles and backgrounds
Contrast – Using light font on dark background or vice versa
HYPERLINK – A text or object that contains a link to another file, web page, a place in a document.
Embedding – The act of placing objects within the presentation
Balance – The visual weight of objects, texture, colors, and space is evenly distributed on the screen
Emphasis – An area in the design that may appear different in size, texture, shape or color to attract the viewer’s attention
Movement – Visual elements guide the viewer’s eyes around the screen.
Pattern, Repetition, & Rhythm – These are the repeating visual element on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.
Proportion – Visual elements create a sense of unity where they relate well with one another
Variety – This is use several design elements to draw a viewer’s attention
Infographics - used to represent information, statistical data, or knowledge in graphical manner usually done in a creative way to attract the viewer’s attention.