CSR

• Corporate social responsibility (CSR)


  When businesses decide to act in a moral way, they not only earn more trust from their customers, but they also make more money
• Customers think they are making a difference when they buy something or use a service from a company that cares about the community
• The more a company cares about the community and its customers, the more support it gets from them
• Corporate social responsibility


  Helps build customer trust by caring about things like Environment Day, bringing attention to them, and pushing for social change
• Even if a lot of businesses help, the actions of big international companies can have a big effect on things like hunger, health, global warming, and climate change
• Different kinds of social responsibility for a business

  • Putting out less carbon
  • Improving labor policy
  • Taking part in fair trade, equity, and diversity
  • Giving to good causes around the world
• Investing with a social and environmental conscience

  Doing things like volunteering in the community and doing business online in ways that are good for the environment
• Businesses that care about the world around them are much more important to millennials and people from Generation Z
• Millennials and Generation Z think that businesses should invest in making society better and look for ways to help make those changes happen
• It's important to learn how to market to millennials because this will affect the choices they make as consumers
• Millennials also like to do things like give money to charity and work for free
• More and more businesses are starting to realize how their socially and environmentally responsible actions affect how consumers see them
• Changes in CSR patterns will be affected by the activism of all generations, including millennials
• Because of the #MeToo movement, businesses should continue to condemn harassment and discrimination in the workplace in public
• Diversity in the workplace will also continue to grow to include people of different races, genders, cultures, sexual orientations, and physical and mental disabilities
• A lot of brands are getting more outspoken on social media and showing their support for important social issues in a way that works
• Businesses will speak out against policy changes that hurt the environment and social injustice
• More and more data breaches put personal information at risk, and regulations to protect data privacy in a changing world may also start to show up in CSR trends
• Companies Doing the Right Thing

  • Johnson & Johnson's use of green technology
  • Google's environmental initiatives and CEO's social commentary
  • Coca-Cola's commitment to the environment
  • Ford's goals for fair pay and carbon neutrality
  • Netflix and Spotify's worker rights
  • Pfizer's disaster relief efforts
  • Wells Fargo's charitable giving
  • Toms' community projects
  • GE's clean technology
  • Starbucks' diversity and inclusion efforts
  • New Belgium Brewing's environmental and employee-owned model
  • The Walt Disney Company's local community support
  • LEGO's sustainable packaging