The Role of Social Influence Processes in Social Changw

• define social change


  - the change that happens in a society and not at an individual levels

  - minorities can chane the positons of members of the majoirty via consistecy, flexibility and commitment
• define social cryptoamnesia

  - individuals who previously held the old view, refuse to admit they held the now unpopular view or resisted the new view

  - do not give credit to the minorities who changed society
• define group membership

  - we are more likely to have our view changed by a member of an in group that we belong to rather than an out group (eg: age,gender, sexuality)
• how do governments produce social change


  - quickly in the majority by changing and enforcing laws via legitimacy of authority
• A03, the role of social influence processes in social change

  - group membership: research on hetersexual minority groups were more able to change the opinion of a heterosexual majority group about the importance of gay rights than a homosexual minority

  - legislation: smoking in public places was common but changed very quickly due to legal changes, eg: fines