Marketing

• What is the aim of promotion

  Encourage customers to purchase the goods or service

  build positive associations with the enterprise
• What is direct marketing

  When an enterprise communicates directly with the customer ( mass general message )
• What are some examples of direct marketing 


  Post , telephone , digital ( email )
• What is personal selling 


  When a representative from a business contacts the Customer directly - adaptive message
• What is the purpose of personal selling

  Customer can ask questions , sale person can use their skills + knowledge to persuade customers to purchase products
• What are some methods of personal selling

  Face to face , telephone , email , video / web conferencing
• What are some types of advertising

  Moving images e.g tv

  print e.g poster

  ambient e.g public spaces ( side buses )

  digital e.g website