Why do businesses segment the market?
Divide the market - Targeting the needs of the customer means they're more likely to buy it again.
Targeting the right products at the right people - Allows its business to adapt a product to attract different audiences.
Satisfying customer needs - Builds brand loyalty and they'll recommend the business to others.
Increasing sales and profits - Giving the customers what they want will increase sales, allowing you to increase prices.
