MEDIA AND VOTING BEHAVIOUR EVIDENCE

• In 2019, 42% of non-manual workers voted Conservative
• Positive aspects of campaigning increased voter engagement with turnout reaching 67.3%, the highest level since 1992
• In the 2017 GE the Electoral Reform Society revealed that only 5% of campaign messages focused on policy issues and nearly 70% was negative against opposing parties
• 2019 Audit of political engagement - 34% found they were 'very or fairly' strong supporters of a party
• In 2019, 46% of men and 44% of women voted Conservative while 31% of men and 35% of women voted Labour
• These statistics show that there is not a gaping gender divide in how people vote, as roughly similar proportions of men and women voted Conservative, and the same was the case for Labour
• A clear gender divide appears to exist only among 18-24-year-olds, where 65% of women voted Labour compared to 46% of men
• University-educated voters are more likely to support left-wing parties, while those with less education tend to support the Conservatives
• In the 2019 general election, 46% of voters with a degree supported Labour, compared to 29% who supported the Conservatives
• Among those with no qualifications, 59% supported the Conservatives, while only 23% supported Labour in 2019
• Labour isn't working


  1979
• Get Brexit done


  2019
• 'For the many not the few'

  2017
• Neil Kinnock Sheffield rally


  1992
• Dementia tax


  2017
• 'New Labour, New Britain'


  1997
• 1997- Tony Blair


  Charismatic, young and enthusiastic
• 2017- Corbyn


  Took advantage of media and in person events to win the votes of younger people
• Callaghan 'Winter of Discontent'


  1979
• Brown 2008 crash


  2010
• Failed Lib Dem. Coalition

  2015
• Thatcher Falkland's


  1983
• The Lib Dems in 2010 promised to scrap tuition fees, but instead they ended up tripling them. They also pledged to keep VAT low, but then increased it. Additionally, they promised fair taxes but instead gave tax breaks to millionaires
• Neil Kinnock Sheffield rally was in 1992
• What did Caroline Lucas say about leadership debates about Theresa May 


  'the first rule of leadership is that you show up'
• Conservatives had 2500 Facebook adverts in 2019
• According to YouGov, 74% of Daily Mail voters voted Conservative
• 18 seats in 2019 were won by a margin of more than 60% of the vote
• In 2019, Conservatives won 70% of homeowner votes
• Labour won more than double the seats with a more than average BME population than Conservatives in 2019
• Boris Johnson was on the front cover of The Times 3 times during his campaign in 2019
• Jeremy Corbyn was on the front page of The Guardian 10 times between June-December 2019
• During the 2019 election, Labour spent £1 million less than the Conservatives on social media advertising
• In September 2023, opinion polls put Labour 33 points ahead of Conservatives, forcing them to oust Liz Truss
• Corbyn dubbed the ‘most dangerous man to run for high office’ by the Sun.
• BBC readership: 81% in 2003 -> 47% in 2020 
• A 2015 election survey found that 62% of people cited television as the strongest influence in helping them form an opinion
• The leadership debate in 2010 was watched by 10 million viewers.
• In 2010, the Electoral Reform Society (ERS) estimated that going into the 2010 general election, of the 650 constituencies, 382 were safe seats. This is 59%.
• YouGov (2019): the vote preference diverge at the age of 39