Place

• For a product and service to sell, it must be in the right place at the right time
• Marketplace - Where buyers and sellers meet.
• What is a channel of distribution?


  How the business gets the product from the manufacturer to the customer.
• What are the channels of distribution?

  Manufacturer --> Wholesalers --> Retailers --> Consumers
• What is e-commerce and m-commerce?

  Buying online either on a laptop, computer or mobile device. Business world dominated by e-commerce and m-commerce.
• What is multi-channel distribution?


  When a business uses more than one distribution channel.