The scientific study of how people think about, influence, and relate to each other
Social cognition
The process that enables humans to interpret social information and behave appropriately in a social environment
Attribution
An explanation of the cause of behavior
Fundamental attribution error
Tend to make internal attributions for other people's behavior and underestimate the role of situational factors
Fundamental attribution error
Even when people knew that the author's choice of an essay topic was externally caused, they assumed that what he wrote reflected how he really felt about Castro
The fundamental attribution error occurs more in individualistic (Western) cultures than in collectivistic (Eastern) cultures
Individualistic culture
Personal emphasized, views people as unique, encourages self-expression, and emphasizes competitiveness
Collectivistic culture
Social-emphasized, views people as a part of a group, discourages self-expression, and emphasized group harmony
Attitude
An evaluation
Explicit attitude
Attitudes that we consciously endorse and can easily report; behavior we are monitoring and can choose; verbal behavior→ what we say
Implicit attitude
Attitudes that are involuntary, uncontrollable, and at times unconscious; we do not monitor this→ facial expressions
Attitudes and actions
Action predicts attitudes
Cognitive dissonance
Feeling of discomfort caused by performing an action that is inconsistent with one's attitudes
Ways to resolve cognitive dissonance
Change your behavior to match your attitude
Change your attitude to match the behavior
Come up with other beliefs to help lessen the sting on continuing to engage in the negative behavior
Central route persuasion
Listening carefully and thinking about the arguments (the content of the message), attitude change that is long-lasting and resistant to change
Peripheral route persuasion
Instead of elaborating on the arguments, are swayed by superficial clues (anything in the periphery rather than the message), attitude change that is temporary
Social role
A title, position or status that carries expectations for acceptable behavior
Social role
The stanford prison experiment→ Simbardo and his colleagues randomly assigned male volunteers to play roles for 2 weeks as prisoners and guards; students assumed the roles quickly and it was shut down after six days
Social role
Abu Ghraib prison
Conformity
An individual's behavior to correspond to the behavior of a group of other people
Soloman Asch's classic line study
Examined how pressure from a group could lead people to conform, even when they knew the rest of the group was wrong
Normative conformity
Stems from a desire to be liked and accepted
Normative conformity
Teens may dress in a certain style because they want to look like their peers
Informational conformity
Stems from belief that others know more than you do
Informational conformity
When an individual travels to a new country they rely on how natives interact and talk with them
Prejudice
A hostile or negative attitude toward people in a distinguishable group based solely on their membership in that group
Prejudice
A college student may feel discomfort around people with developmental disabilities
Stereotype
A generalization about a group of people
Stereotype
People with developmental disabilities may be stereotyped as friendly and unintelligent
Discrimination
An unjustified negative or harmful action toward the members of a group simply because of their membership in that group
Discrimination
People with disabilities might not get interviewed and hired for a job, even though they're capable and qualified
Ingroup
A social group to which you believe you belong (us)
Ingroup
Religious community, sports team
Outgroup
A social group to which you believe you do not belong (them)
Outgroup
Non-religious neighbors next door to a religious community center
Ingroup bias
The tendency to hold a more positive attitude toward the ingroup than the outgroup (favoritism)
Outgroup homogeneity
Assumption that all members of an outgroup are essentially similar
Cross-race effect in face recognition
People are worse at recognizing faces of races other than their own (an outgrowth of outgroup homogeneity)
Just-world hypothesis
The notion that the world is fair and unfortunate events happen to those who deserve them (victim blaming)
Scapegoat hypothesis
The notion that prejudice can be fueled by the need to find someone to blame