When that part locks onto the receptor it will fit due to the profile match -> when it comes down its able to dock onto that receptor and therefore activate the receptor and activate through a series of events, some change in cellular activity
When there is receptors naturally existing on cells, to do this cell signalling that purple lump could have been a hormone for eg or neurotransmitter that could've been some other signalling chemical within the body, -> this particular interaction with the natural endogenous substance is activating that receptor = natural ligand
Exogenous cell (originated from outside the body eg some kind of drug)
The profile of that drug is not exactly the same as that of the receptor, but it is somewhat similar
If we allow it to approach the receptor, we can find it sufficiently similar to dock onto the receptor and activate it to produce that same change in cellular activity
Although not identically chemically to the receptor, it was sufficiently similar to act as the key in the lock and unlock that particular activity -> this with an exogenous substance is called an agonist at the receptor
This one is actually looking down over the receptor, but not matching the receptor as a key would in a lock -> binding to the receptor and preventing the natural ligand or any agonist for that matter getting too the receptor
When this happens, you have a drug that can bind to and effectively block a receptor and prevent any ligands getting in and activating it = antagonist
When the antagonist binds to the receptor, the change in cellular activity that would be normally triggered by the activation of that receptor doesn't happen