MIL (module 11)

• Types of visual media

  • Photography
  • Video
  • Screenshots
  • Infographics
  • Data visualization (charts and graphs)
  • Comic strips/cartoons
  • Memes
  • Visual note-taking
• Formally produced visual media


  Visual media produced by formal organizations such as schools, government, and established media/publishing outfits
• Informally produced visual media

  Visual media produced outside of formal organizations
• Purpose of visual information

  • Gain attention
  • Create meaning
  • Facilitate retention
• Visual design elements


  • Line
  • Shape
  • Value
  • Texture
  • Color
• Line


  Describes a shape or outline, can create texture, can be thick or thin, may be actual, implied, vertical, horizontal, diagonal, or contour
• Shape


  Usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture, may also be organic
• Value


  The degree of light and dark in a design, the contrast between black and white and all the tones in between, can be used with color as well as black and white
• Texture


  The way a surface feels or is perceived to feel, can be added to attract or repel interest, visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
• Shape

  usually a geometric area that stands out from the space next to or

  around it, or because of differences in value, color, or texture. Shape may also be

  organic.
• Value


  The degree of light and dark in a design. It is the contrast between black and white and all the tones in between. Value can be used with color as well as black and white. Contrast is the extreme changes between values.
• Texture


  The way a surface feels or is perceived to feel. Texture can be added to attract or repel interest of a visual element. Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects.
• Color


  Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue). Color and color combination can play a large role in the design. Color may be used for emphasis or to elicit emotions from viewers. Color may be warm, cool, or neutral. It plays a major role in our visual perception, as it influences our reactions of the world around us. It is therefore important to create color palettes that will evoke the appropriate audience reactions.
• Form


  A figure having volume and thickness. An illusion of a 3-dimensional object can be implied through the use of light and shading. Form can be viewed from many angles.
• Shapes


  • Geometric
  • Organic
  • Abstract
• Visual Design Principles


  • Consistency (of margins, typeface, typestyle, and colors)
  • Center of interest
  • Balance (symmetrical and asymmetrical)
  • Harmony
  • Contrast
  • Directional Movement
  • Rhythm
  • Perspective
• Consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page
• Center of interest


  An area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. This can be achieved by contrast of values, more colors, and placement in the format.
• Balance


  A feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced. Objects, values, colors, textures, shapes, forms, etc. can be used in creating balance in a composition.
• Harmony


  Brings together a composition with similar units. For example, if your composition is using wavy lines and organic shapes, you should consistently use these types of lines and not put in just one geometric shape.
• Contrast


  Offers some change in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis.
• Directional Movement


  A visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position. Directional movement can be created with a value pattern. It is with the placement of dark and light areas that you can move your attention through the format.
• Rhythm


  A movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem like the beat of music.
• Perspective


  This is created through the arrangement of objects in two-dimensional space to look like what they appear in real life. Perspective is a learned meaning of the relationship between different objects seen in space.