Typography - how you design words or phrases in a manner that would be inspiring and pleasing to look at when read.
Typeface - is a set of letters, numbers, and symbols with the same visual style or design
Font - a set of typeface with specific alterations on design, such as spacing.
Serif - These are ends or stems that are found at the ends parts of a letter.
Serif fonts - often used for printed materials such as books, newspapers, and magazines.
Sans Serif - These are fonts without caps that gives a straightforward and clean-looking font.
Script - These are reminiscent of handwritten and cursive types, which can be both informal and formal varieties and formal script fonts reminds you of the flourish scripts found during Medieval times.
Display - are more decorative than any other fonts out there. They cannot be used for body texts, and are suited for headers and titles, among others.
Dingbats - These are not letters. Each letter you type corresponds to a picture and Wingdings and Webdings are examples of a dingbat.
Baseline - It is where the letter starts. Most letters line up on this line.
MeanLine - It is the middle part of the type. Most small letters line up on this line.
X-height - The height of most small letters from the baseline to the mean line.
Cap Height - The full height of a letter.
Ascenders - That section of a small letter that goes past the mean line, such as in letters b, d, f, k, etc.
Descenders - That section of a small letter that goes past the baseline, such as g, y, p, j, and q.
Serif - The identifiable characteristic of a font. A serif are little protrusions found at the ends of a letter.
Bowl - looks like a bowl figure that encloses a space. Examples are c, b, d, p, q, and g.
Counter - The enclosed part of a bowl.
Stem - It is the main part of a letter.
Leg - A secondary stem, or half stem, mostly found from the mean line to the baseline (e.g. K and R).
Bar -Horizontal or vertical lines that are often open ended and starts from a stem.
Shoulder - The curve that often found at the beginning stroke of a letter, such as in m or n.
Crossbar - The line that connects two strokes in a typeface, such as the bar in A.
Size - Fonts can be narrow, wide, small, or big. The height of a letter is called x-height, because the letter ‘x’ was the basis of all letter measurements.
Weight and Style - A font has other styles under its wing, other than the normal. We have italics, bold, and underline.
Leading - It is the space between two lines of texts. This was called as such because in the old days, strips of lead were used to equally separate and space two lines of texts.
Kerning - It is called the space between two characters.
Measure - It is the width of a text block.
Title and Scale - This tells about what is the most important text in a text block and important information, such as headers and titles, are identifiable through variations of weight, spacing, and sometimes color.