Chapter 4 - World of Idea

• Marshall McLuhan

  • Prediction of “Global Village”: the internet, social media and ease of travel has facilitated cultural homogenization. In his book Gutenberg Galaxy in 1962, he highlighted his observation that an electronic nervous system (the media) is rapidly integrating the planet. People can share, communicate, and get information wherever they are and where they are.
• Nicolas Tesla: '"When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole. We shall be able to communicate with one another instantly, irrespective of distance. Not only this, but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do this will be amazingly simple compared with our present telephone. A man will be able to carry one in his vest pocket"'
• GLOBAL MEDIA

  • Companies or organizations operating abroad that produce and/or distribute media
  • It is the universal integrations of Media through the exchange of ideas
• GLOBAL INTEGRATION

  • involve the processes of product standardization and technology development centralization
  • it is the Integration through trade, factor movements and communication of economically useful knowledge and technology
• JACK LULE

  • says that globalization could not have occurred   without media.
  • Convincingly that globalization and media are combining to create a “divided world” of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence invoking the biblical town punished for its vanity by seeing its citizens
• LYONS

  suggests that multinational corporations are the primary vehicle of media globalization, and these corporations control global mass-media content and distribution

  •Media globalization 

  • Technological globalization

  •Multinational  Corporations
• Media consolidation is a process in which fewer and fewer owners control the majority of media outlets.  It is a process in which large media companies buy local broadcast outlets in markets across the country, displacing competitors and consolidating the content on which we rely for news and information. This creates an oligopoly in which a few firms dominate the media marketplace.
• Digital Divide

  • the gap between demographics and regions that have access to modern information and communications technology (ICT), and those that don't or have restricted access
• Types of Digital Divide

  • Gender
  • Social Divide
  • Universal Access Divide
• Causes of Digital Divide

  • Education
  • Income Levels
  • Geographical Restrictions
  • Motivation and General Interest
  • Digital Literacy
• Global Media

  • corporations or entities globally engaged in media production and/ or distribution

   
• Global Village

  • international community formed by the constant interaction between citizens of various country and bound by shared cultural experiences, transcending geographical distance and actual physical contact

   
• Imagined Community

  • a community formed by like- minded individuals bound by common interests, shared aspirations, collective identity, and the like

   
• Digital Divide

  -gap in technological skills between those who have ready access to computers and other digital devices, and the internet, and those who do not.

   
• Media consolidation

  -a process by which fewer and fewer owners control the majority of media outlets

   
• Media globalization

  -the worldwide integration of media through the cross-cultural exchange of ideas

   
• Oligopoly

  • a situation in which a few firms dominate a marketplace

   

   
• Technological diffusion

  -the spread of technology across borders

   
• Technological globalization

  -the cross-cultural development and exchange of technology

   
• Fr. Jaime Bulatao, S.J. calls the Philippine Faith as split-level Christianity which is characterized by combining ancestral beliefs and practices and biblical traditions, such as the fertility dance in Obando Bulacan.