1. E = (Emax x C)/(EC50 + C)
2. Drug effect (E ) can increase with increasing drug concentration (C )
3. At higher drug concentrations the number of receptors available to interact with drug molecules starts to become saturated, and the effect starts to approach a maximum effect (Emax)
4. At Emax it does not matter how many more drug molecules are present the effect will no longer increase, it plateaus out
5. EC50 is the drug concentration associated with half the maximum effect