The process of preparing, presenting and serving of food and beverages to the customers
Food and Beverage Service Types
On Premise
Off Premise or Outdoor Catering
On Premise
Food is delivered where it is prepared
The customer visits the premise to avail the food service
The premises are kept well-equipped and well-finished to attract customers to avail F&B service
Consuming the food in the main area
Off Premise or Outdoor Catering
Includes partial cooking, preparation, and service at customer's premises
Provided away from the F&B Services provider's base on the occasion of major events which call for a large number of customers
Consuming the food at the customer's premises (e.g. at your home like catering services for anniversary, wedding, debut, completion, and birthdays)
Food and Beverage Service Objectives
Physiological
Economical
Social
Psychological
Convenience
Physiological
To satisfy their appetite or thirst
Economical
Needs based on the value of money, if it is worth the price they pay
Social
The feeling of belonging. Most people eat outside to socialize
Psychological
The need to elevate self-esteem; fulfilling life-style needs; the need for variety, as advertising and promotion
Convenience
Eating out or buying food from food service establishments is simply convenient, as a result of being unable to go home, or attending some other events, the desire for someone else to do work; the impossibility of catering at home
Catering
The business of providing foods and beverage service to the people at a remote location. It is a part of the food and beverage service sector.
Branches of Catering
Leisure (Linked Catering)
Off premise catering
Clubs
Transport catering
Institutional Catering
Industrial catering
Leisure (Linked Catering)
Food and drink services are offered to people engaged in leisure, sports and recreation
Off premise catering
Provides food and drinks form small to large groups of people for social or corporate functions and activities at any location
Clubs
Offers food and beverage services and sometimes accommodation to their licensed members
Transport catering
Deals with catering in all transport modes as rail, air, sea and road. It provides food and drinks to passengers before, during and after journey (Terminals, In transit, stopovers on highways)
Institutional Catering
Food and drink are provided to people with a specific social requirement. It includes hospitals, schools
Industrial catering
Provides service to people working in industries and factories that are subsidized by the company
Quick Service Restaurant (QSR)
Fast food outlets where the food is prepared, purchased, and generally consumed quickly. They are run with convenience as a main factor. Branded outlets such as McDonalds and Jollibee are examples. Precooked and weighted meals
Full Service Restaurants (FSR)
Fine dining, family, specialty, ethnic, or theme restaurants where the food and beverage menu is wide and the customer's expectations are high. They are operated with customer satisfaction and experience as the key factors
Factors Affecting Customers Meal Experience
Food and beverages offered in the menu
Service quality
Level of Cleanliness and hygiene
Perceived value of money and price
Atmosphere and ambience
Food and beverages offered in the menu
Includes the quality of the food and beverages, range of menu options, for availability and flexibility for special orders that might affect customers' meal experience
Service quality
The ability to complete the service on time, consistently and error-free every time. The staff should provide individualized attention to its customers and always anticipate the needs of the customers
Level of Cleanliness and hygiene
The food service outlet is expected to be clean on the premises and equipment used. The staff must practice proper hygiene
Perceived value of money and price
The money spent must be appropriate to the quality of food, service types and ambiance provided by the food service outlet
Atmosphere and ambience
The design, lighting and furnishing must be appropriate to the theme of the restaurant. Ventilation, music, noise level, other customers, workplace and staff attitude are some factors that contribute to the ambience of the food service outlet
Food and Beverage Service Equipment
Furnitures
Table Linens
Furnitures
Sideboard/Side station
Reception desk
Tables
Chairs
Trolleys
Sideboard/Side station
Also known as dumbwaiter or service console. It is equipped with drawers, shelves and compartments where the crockery, cutlery, tableware, menu cards, and check pads accompanying sauce are held during service
Reception desk
Usually located at the entrance and manned by a hostess. The hostess checks if guests made a reservation and assists them to their designated tables. She also attends to prospective clients' calls and logs in the table reservation details in the reservation logbook
Tables
Wooden tops are used in fine dining restaurants. They are covered with a thick cloth, also known as "Baize Cloth". For banquets, tabletops are usually made of wood and steel stands and covered with tablecloths. Foldable tables are now available and much easier to assemble
Chairs
Come in an assortment of shapes, colors, sizes and designs. Chairs are available with armrest or without that are made of wood, metal and polyvinyl chloride (PVC)
Trolleys
Carving trolley
Cheese Trolley
Dessert Trolley
Fruit Trolley
Gueridon Trolley
Hors d'Oeuvre Trolley
Liquor/wine trolley
Salad trolley
Room service trolley
Carving trolley
Used for carving joints of meat on the guest's table. After serving the meat, they will first plating it before finally serving
Cheese Trolley
In European countries, Cheese is considered an essential part of the meal. This can be used to promote a variety of cheese. Service crew should know what meals are compatible with cheese when they promote cheese around the restaurants
Dessert Trolley
Serves as a promoting tool where desserts are placed and displayed. Fiberglass covers this trolley so that guests can see the dessert offerings. When we dine in, we don't mostly look after desserts but we're after the maincourse and we don't avail desserts often. So the service crews tend to approach and try to convince those customers who are almost/already done with their main course meal and then have nothing to eat after
Fruit Trolley
Outlets who opt to serve health-conscious guests provide fruit trolleys to present freshly cut fruits to the guests. Already sliced to give convenience and in bite-sized portion. Can request to be made in shake smoothies
Gueridon Trolley
Or flambѐ is usually use in French service. It has a portable heating unit. To sauté/prepare the foods that are easy to cook/mix in front of the guests/customers. To impress customers such as tricks like tossing food in the air and making a smokey taste with the use of wine (flammable). Attraction to a restaurant
Hors d'Oeuvre Trolley
Used to place small portions of different hors d'oeuvres usually presented at the first course of the classical French menu. Customers should/tend to start with appetizers
Liquor/wine trolley
Usually presented by a sommelier. It is composed of various alcoholic drinks and displays branded bottles standing in wells or ringed enclosures to prevent bottles from toppling when the trolley is moving. Redwine (deep red to light red in color), white wine (golden yellow color in transparent bottles), champagne (for red meat or white meat meals complement). The older the wine, the more expensive it is (the more aged, the more tasty and delicious the wine is). The guest should swirl the wine to evaporate the aroma and taste if they want it