Stages of Observational Learning – Reinforcement
1. When there is the prospect of a positive result for imitating the behaviour (i.e. a reward for the learner), it is likely that the learner will do so
2. In contrast, if there is a prospect of punishment for reproducing the learnt behaviour, it is less likely that the behaviour will be imitated
3. For example, the child must perceive that praise will be given for making the pancakes or that there will be personal pleasure in eating the pancakes
4. The expectation of reinforcement affects how well the learner pays attention to and retains the memory of the model's behaviour