Industry theories

• Curran and Seaton Power and Media industries

  • the media is controlled by a small number of conglomerates driven by profit and power
  • this limits creativity, diversity and variety
• Livingstone and Lunt Regulation

  • it's becoming increasingly difficult to regulate media
  • this is due to technology
  • hard to decide between the need for furthering interests of citizens (regulating) and furthering interests of consumers (ensuring choice and value for money)
  • conglomerates have placed traditional approached to media regulation at risk
• Hesmondhalgh Cultural industries

  • industry uses tried and tested strategies to appeal to us but we should be concerned that only a few companied hold a lot of power
  • cultural industries try to maximise profit and minimise risk through vertical and horizontal integration