Encoding refers to how we take in new information from our environment and convert it into a form that can be processed and remembered.
The hippocampus is involved in the formation, consolidation, and retrieval of memories.
Memory can be divided into three stages: encoding (the process by which information enters memory), storage (the ability to retain information over time), and retrieval (the act of recalling stored information).
Coding
Converting information from one store into another
The stimulus material in the Margaret + Peterson 1959 study was artificial; memorising consonant syllables does not reflect real life memory activities
Despite the natural setting, confounding variables were not controlled for in the Bahrick 1975 study - e.g. participants may have looked at their yearbook photos and rehearsed their memory over the years
The multistore model research studies support that STM and LTM are qualitatively different - they have different levels of coding, capacity and duration
The multistore model states that STM is unitary, but research shows this can't be true as amnesia patients show different STM deficits for verbal and non-verbal information
The multistore model's suggestion that what matters in rehearsal is the amount you do is wrong - what is important is the rehearsal type (maintenance vs elaborative rehearsal)
The research studies that provide support for the multistore model often use artificial materials like digits, letters, words and consonant syllables that would not always be attempted to remember in everyday situations, limiting the generalisability and external validity
Ability to recall events/episodes in our lives, chronological in nature, memories are time stamped, associated with people, places, objects and behaviours, recalled with conscious effort
Contains knowledge of the world/information and facts, encoding similar to an encyclopedia/dictionary, memories are not time stamped, less personal and about facts
Clinical evidence from amnesia patients like Henry Molaison (HM) and Clive Wearing supports the idea that long-term memory is coded into different stores (episodic, semantic, procedural)